Twitter has officially announced “mute,”
a new feature for its Android, iPhone and web clients that lets users
selectively turn off the posts of certain users they follow, without unfollowing them. Muting the users will stop their posts from showing up
in your timeline, including their own posts and native re tweets, and it
also means you won’t get push notifications or SMS notices from them.
No one knows the mute is active except for you, and it’s reversible at
any time.
Muting is available from the “more” link on any individual tweet, and
you can also mute someone from the gear icon of their Twitter profile
page. It’s going to be rolling out starting today for everyone, and
should be available to all over the next few weeks.
For those who haven’t used third-party clients, some have offered
this feature before now. Tweetbot, for instance, has it in both its
native web client and iOS applications, and it also features scheduling
(and you can mute hashtags or keywords as well as users, too). It makes
it easy to stop dealing with those annoying Twitter chat groups and
events that take place, without necessarily burning your network to the
ground at the same time. Hopefully Twitter follows Tweetbot’s lead on
the hashtags and keywords, too.
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